Professor of Marketing at the Faculty of Economics of the University of Valencia (2001) and previously at the University Jaume I (1995-2001). After a short industry experience, he got a position at the University of Valencia as an Assistant Professor (1985). 

 

Founder of Department of Marketing-UV, Ph.D. Program in Marketing-UV, Master in Marketing and Market Research-UV, and the Executive Master in Marketing with the Chamber of Commerce of Valencia

 

His research interest is in advertising, tourism destinations, consumer neuroscience, and virtual reality in marketing. He chairs the Digital Marketing Research Unit at the University of Valencia.

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He has been a visiting scholar at the University of Maryland (2011-12, 2012-13),  Berkeley - the University of California (2014), Regent's University London (2014), and Leverhulme Trust Visiting Professor at the University of Westminster (2023). He was appointed as director of Air Nostrum chair (2004-2009) and Family Business chair (2010-2012).

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Awards and Boards:

Gold Award of the European Academy of Management and Business Economics, 2018

Esic Aster Research Award, 2022

Board of the European Advertising Academy, EAA, 2018-

Board of Governors of INEKA-ACIEK, 2016-

Co-Director of the International MBA of the IBSA Alliance, 2004-

Editor-in-Chief of the European Journal of Management & Business Economics, 2016-