Prof. Enrique Bigne

The study is his passion driven by education, continuous learning, and interest for new ideas and knowledge both academic and practice.


He is Professor of Marketing at the Faculty of Economics of the University of Valencia (2001), and previously at the University Jaume I (1995-2001). After a short experience in the services and industry, he got a position at the university as an Assistant Professor. His entire professional life has been devoted to research, teaching and administrative tasks. 

Founder of Department of Marketing-UV, Ph.D. in Marketing-UV, Master in Marketing and Market Research-UV

He has been a visiting scholar at the University of Maryland, Berkeley, and Regent's University London.

He chairs the Digital Marketing Research Unit at the University of Valencia


* Bs. Business Administration, 1984

* Postgraduate in Market Research, UV, 1985

* Postgraduate in Operations Research, UV, 1989

* Ph.D. in Marketing. Dissertation on Advertising Media Planning, UV, 1989

* Ph.D. Award of the University of Valencia, 1990

* Bs. Law, UV, 2001


Awards and boards:

* Gold Award of the European Academy of Management and Business Economics, AEDEM, 2018

* Board of the European Advertising Academy, 2018

* Board of Governors of INEKA-ACIEK, 2016

* Director of the International MBA of the IBSA alliance

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