Appointments

  • Vice-Chancellor, Universitat de València, 2006-10.

  • Dean of the Faculty of Economics and Business Administration, Universitat de València, 1992-95;

  • Vice Dean of the Faculty of Economics and Business Administration, Universitat de València, 1989-92;

  • Head of the Department of Management and Marketing, Universitat Jaume I, 1998-99.

  • Head of the Department of Marketing and Market Research, Universitat de València, 2003 - 06.

  • Faculty Board Member of the University Council, Universitat Jaume I, 1998-2000.

  • Faculty Board Member of the University Council, Universitat de Valencia. 2002-19.​

  • Director of Air Nostrum Chair in Service Quality in Airlines, University of Valencia

  • Director of Family Business Chair, Universitat de Valencia

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Conferences chaired

2002 Multicultural 

Marketing Conference. Academy of Marketing Science, AMS.

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33rd International Marketing Conference AEMARK 2022