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Appointments

  • Vice-Chancellor, Universitat de València, 2006-10.

  • Dean of the Faculty of Economics and Business Administration, Universitat de València, 1992-95.

  • Vice Dean of the Faculty of Economics and Business Administration, Universitat de València, 1989-92.

  • Head of the Department of Management and Marketing, Universitat Jaume I, 1998-99.

  • Head of the Department of Marketing and Market Research, Universitat de València, 2003-06.

  • Faculty Board Member of the University Council, Universitat Jaume I, 1998-2000.

  • Faculty Board Member of the University Council, Universitat de València. 2002-19.​

  • Director of Air Nostrum Chair in Service Quality in Airlines, Universitat de València

  • Director of Family Business Chair, Universitat de València

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Conferences chaired

2002 Multicultural 

Marketing Conference. Academy of Marketing Science, AMS.

XXV AEDEM CONFERENCE, 2011

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43 European Marketing Academy Conference. EMAC

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XIX Congreso de la Asociacion Española de Expertos Cientificos en Turismo, AECIT 2016

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