Appointments
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Vice-Chancellor, Universitat de València, 2006-10.
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Dean of the Faculty of Economics and Business Administration, Universitat de València, 1992-95.
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Vice Dean of the Faculty of Economics and Business Administration, Universitat de València, 1989-92.
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Head of the Department of Management and Marketing, Universitat Jaume I, 1998-99.
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Head of the Department of Marketing and Market Research, Universitat de València, 2003-06.
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Faculty Board Member of the University Council, Universitat Jaume I, 1998-2000.
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Faculty Board Member of the University Council, Universitat de València. 2002-19.
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Director of Air Nostrum Chair in Service Quality in Airlines, Universitat de València
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Director of Family Business Chair, Universitat de València
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Conferences chaired

2002 Multicultural
Marketing Conference. Academy of Marketing Science, AMS.

17th International Conference on Research in Advertising 2018. European Advertising Academy.
