PUBLICATIONS BY RESEARCH LINE
Digital marketing leverages advanced data analysis techniques, such as sentiment analysis, deep learning, and artificial neural networks, to optimize campaigns and deliver personalized experiences that engage customers, with a special focus on tourism.
Consumer neuroscience combines neuroscience and marketing to understand consumers' neural and physiological, unconscious and emotional, responses. This includes tools such as eye tracking, GSR, facial reader, and EEG, fMRI, hormones, and genetics
The rise of consumer virtual reality has spurred the development of immersive, interactive metaverse environments. This approach allows for a more academic understanding of how VR and AR are changing the world. Further, it recreates the consumer decision-making process