Digital marketing leverages advanced data analysis techniques such as sentiment analysis, deep learning, and artificial neural networks to optimize campaigns and deliver personalized experiences to engage customers.
Consumer neuroscience combines neuroscience and marketing to understand consumers' neural and physiological, unconscious and emotional, responses. This includes techniques such as eye tracking, GSR, facial reader, and EEG.
The rise of consumer virtual reality has sparked the development of immersive and interactive metaverse environments. This allows for a more academic approach to understanding how VR is changing the world.