PAPERS (2017-2022)

2021

• Martínez-Navarro, J. & Bigne, E. Sponsored consumer-generated advertising: What prompts consumers to generate ads and what creative strategies do they develop­­. International Journal of Advertising. https://doi.org/10.1080/02650487.2021.1972586

• Badenes-Rocha, A.; Bigne, E. & Ruiz-Mafe, C. Impact of CRM on consumer advocacy and participation: a causal model based on self-reports and eye-tracking. Psychology & Marketing. https://doi.org/10.1002/mar.21590.

• Castillo, M.J. & Bigne, E. (2021). A Model of Adoption for AR-based Self-service Technologies: A two Country Comparison. International Journal of Retail & Distribution Management 49 (7), pp. 875-898. 

• Ausin, J.M.; Bigne, E.; Guixeres, J.; Alcañiz, M. & Marin, J. (2021). The background music-content congruence of TV advertisements: A neurophysiological study. European Research on Management and Business Economics 27 (2),100154

• Bigne, E.; Nicolau, J.L. & Wiiliam, E. (2021). Advance booking across channels: the effects on dynamic pricing. Tourism Management, 86, 104341 

• Bigne, E.; Ruiz, C.; Cuenca, A.; Perez-Cabañero, C., & Garcia, A. (2021).What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations. Journal of Destination Marketing & Management 20(June)

• Ausin-Azofra, J.M.; Bigne, E.; Ruiz, C.; Marin-Morales, J.;  Guixeres, J., & Alcañiz, M. (2021). Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach. Frontiers in Psychology 12, 612717.

• Bigne, E.; Simonetti, A.; Ruiz, C. & Kakaria, S. (2021). How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach. Journal of Business Research 123(February),  279-288.

• López-Trigo, M.; Puchalt-López, M. & Bigne, E. (2021). Social Media as a launching platform for two emerging political parties: Vox and Maspais in the General Elections of Spain in November 2019. UCJC Business & Society Review.

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2020​

• Wedel, M., Bigné, E., & Zhang, J. (2020). Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing 37(3), 443-465.

• Bigne, E., Fuentes-Medina, L & Morini-Marrero, S. (2020) Memorable tourist experiences versus ordinary tourist experiences analyzed through user-generated content. Journal of Hospitality and Tourism Management 45, 309-318.

• Sánchez-Villar, J. & Bigne, E. (2020). Developing a blog trust scale via an international Delphi panel. European Research on Management and Business Economics 26(3), 134-144.

• Bigne, E. Jenkins, C. & Andreu, L. (2020). Effects of COVID-19 on consumers' intention to book Airbnb: An empirical study in US and Spain. Economia Industrial, 418, 97--107

• Bigne, E. (2020). Teaching in business: a customized process driven by technological innovations. Journal of Management and Business Education 3(1), 4-15.

• Ruiz, C.; Bigné, E. & Currás-Perez, R. (2020). The effect of emotions, eWOM quality, and online review sequence on consumer intention to follow advice obtained from digital services. Journal of Service Management 31(3), 465-487 

• Andreu, L.; Amaro, S.; Bigne, E. & Palomo, J. (2020). Airbnb Research: An Analysis in Tourism and Hospitality Journals. International Journal of Culture, Tourism, and Hospitality Research 14(1), 2-20

• Bigne, E.; Zanfardini, M.; & Andreu, L. (2020) How online reviews of destination responsibility influence tourists’ evaluations: an exploratory study of mountain tourism. Journal of Sustainable Tourism, 28(5), 686–704.

• Bigne, E.; Chatzipanagiotou, K. & Ruiz, C. (2020). Pictorial content, sequence of conflicting online reviews and consumer decision-making: The Stimulus-Organism-Response Model revisited​. Journal of Business Research 115, 403-416.

• Martinez-Tur, V.; Molina, A.; Moliner, C.; Gracia, E.; Andreu, L; Bigne, E. & Luque, O. (2020). Reciprocity of Trust between Managers and Team Members. Personel Review 49 (2), 653-669.

• Bigne, E.; William, E.; & Soria-Olivas, E. (2020). Similarity and Consistency in Hotel Online Ratings across Platforms. Journal of Travel Research, 59(4), 742-758.

• Bigne, E.; Andreu, L.; Perez, C., & Ruiz, C. (2020). Brand love is all around: loyalty behavior, active and passive social media users. Current Issues in Tourism, 1-18.

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2019​

• Badenes-Rocha, A.; Ruiz, C. & Bigne, E. (2019). Engaging customers through user- and company-generated content on CSR. Spanish Journal of Marketing -ESIC 23(3), 339-371.

• Alcañiz, M.; Guixeres, J.; & Bigne, E. (2019). Virtual reality in marketing: a framework, review and research agenda. Frontiers in Psychology 10, 1530.

• Martínez-Navarro, J.; Bigné, E.; Guixeres, J.; Alcañiz, M., & Torrecilla, C. (2019). The influence of virtual reality in e-commerce. Journal of Business Research 100,, 475-482.

• Bigne, E.; Ruiz, C. & Currás-Perez, R. (2019). Destination appeal through digitalized comments. Journal of Business Research 101, 447-453.

• Bigne, E.; Oltra, E. & Andreu, L. (2019). Harnessing stakeholder input on Twitter: A case study of short breaks in Spanish tourist cities. Tourism Management 71 (April), 490-505.

• Sanz-Blas, S., Bigné, E., & Buzova, D. (2019). Facebook brand community bonding: The direct and moderating effect of value creation behavior. Electronic Commerce Research and Applications, 35 (May-June), 100850.

• Rivera, J.J.; Bigné, E. & Currás-Perez, R (2019). Effects of Corporate Social Responsibility on consumer brand loyalty. The Review of Business Management - RBGN  21(3), 395-415.

• Bigne, E.Badenes, A.; Ruiz, C. & Andreu, L. (2019). Development of a Blended Course for Online Teaching: Process and Outcomes. Journal of Management and Business Education 2(2), 108-126.

2018​

• Viglia, G.; Pera, R. & Bigné, E. (2018). The determinants of stakeholder engagement in digital platforms. Journal of Business Research 89, 404-410.

• Bigne, E., Andreu, L., Hernández, B. & Ruiz, C. (2018). The impact of social media and normative influences on consumer purchase behavior. An analysis of the low-cost airline industry. Current Issues in Tourism 21(9), 1014-1032 (Q1 in Tourism)

• Ruiz, C. Bigne, E.; Sanz, S. and Tronch, J. (2018). Does social climate influence positive eWOM in travel review websites? BRQ Business Research Quarterly 21(1), 26-38. (Q2 Business)

• Bigne, E.; Badenes, A.; Ruiz, C. & Andreu, L. (2018). Virtual classroom: teacher skills to promote student engagement. Journal of Management and Business Education 1(2), 87-105.

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2017

• Guixeres-Provinciale, J.; Bigné, E.; Colomer Granero, A.; Fuentes Hurtado, F.J.; Naranjo-Ornedo, V.; Ausin, J.M.; Alcañiz, M. (2017). Neuroscience-based metrics predict recall, liking and viewing rates in online advertising. Frontiers in Psychology, section Quantitative Psychology & Measurement. (Q1 in Psychology)

• Sanz, S., Bigné, E. & Buzova, D. (2017). M-WOM in a brand’s Facebook fan page. Online Information Review 41(7), 936 – 953.

• Sánchez-Villar, Bigné, E. & Aldás-Manzano, J. (2017). Blog influence and political activism: An emerging and integrative model. Spanish Journal of Marketing-ESIC 21 (2), 102-16.

• Martínez-Navarro, J., & Bigné, E. (2017). The value of marketer-generated content on social network sites: media antecedents and behavioral responses. Journal of Electronic Commerce Research 18(1), 52-72. (Q3 Business)

• Miquel, M. J., Caplliure, E. M., Pérez-Cabañero, & Bigné, E. (2017). Buying private label in durables: Gender and other psychological variables. Journal of Retailing and Consumer Services, 34, 349-357. (Q2 Business)

• Alvarado-Herrera, A., Bigné, E., Aldás-Manzano, J., & Currás-Perez, R. (2017). A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm. Journal of Business Ethics, 1-20. (Q2 Business)

• Alcañiz, M. Bigné, E. & Guixeres, J. (2017). Neuromarketing: midiendo en realidad y en realidad mixta. Investigación y Marketing, 134, 5-9

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