RESEARCH PROJECTS
Research line: NEUROMARKETING IN DIGITAL MARKETING & VIRTUAL REALITY
Las futuras fábricas de la realidad
and Analytics
Research on the impact of social media on tourism.
+ Info on the Iberoamerican Network of Tourism Research.
This ITN Research Consortium funded by the EU, measures subconscious brain processes through virtual reality technologies and neuroscientific tools in consumer decision-making. Two research projects are being developed on Consumer Brand Choice Behavior in virtual commerce (CBCB) and Information Processing on Advertising Stimuli (IPAS)
DIGIMK.COM is a research group of the University of Valencia on Digital Marketing. Research lines: (i) Marketing communications: advertising, sponsorship, social media, customer journey; (ii) UGC: online reviews and social media analysis through ANN and sentiment analysis; (iii) Neuroscientific tools, such as eye-tracking, face reader, EEG.
DIGIMK.COM participates in R&D projects such as eWOM_Tur (PN 2015-2017 and GV 2015-2016), and EMOTUR (ULPG).
DIGI_BRAND_CHOICE is granted by the Spanish Ministery of Science and Innovation (2020-2023) with a focus on experimental and neuroscientific analysis in services
mixed REality and BRAiN Decision project is chaired by Professor Alcañiz under the Prometeo funding. Aim: Decision making on VR and MX measured using neuroscientific tools
The EU-funded Erasmus+ project ‘Future-proof your classroom – teaching skills 2030’ aims to develop an innovative blended learning course.
Applied Research with Companies and Public Administration:
Research Tender of the CHAFEA program. European Commission
Avidesa, AIJU, Dirección General de Medios de Comunicación-GV, Radio Televisión Valenciana, Druni, Hasbro, Saez Merino, Vinos D.O. Utiel Requena, Alicer, AItex, IVIE, Asociación Española de Comercio Electrónico, Confederación Valenciana de Comercio, Dirección General de Comercio, Intermarche, Marks & Spencer, Visualis
Agencia Valenciana del Turisme, Air Nostrum, Desarrollo e Innovación Turística-DIT, Turismo Galicia
Bancaja, CAM Obra Social, Cámara de Comercio de Valencia, Caja Rural de Valencia, Conselleria de Educación, Federación de Cooperativas de Crédito.
