FUNDED RESEARCH PROJECTS
This ITN Research Consortium funded by the EU, measures subconscious brain processes through virtual reality technologies and neuroscientific tools in consumer decision-making. Two research projects are being developed on Consumer Brand Choice Behavior in virtual commerce (CBCB) and Information Processing on Advertising Stimuli (IPAS)
mixed REality and BRAiN Decision project is chaired by Professor Alcañiz under the Prometeo funding. Aim: Decision making on VR and MX measured using neuroscientific tools
Consumer neurophysiological and behavioral responses in digital environments (CONSU_NEURO.DIGI
VR & Neuromarketing
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​XR for education. ​​
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Las futuras fábricas de la realidad
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and Analytics
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Research on the impact of social media on tourism.
+ Info on the Iberoamerican Network of Tourism Research.
DIGIMK.COM is a research group of the University of Valencia on Digital Marketing. Research lines: (i) Marketing communications: advertising, sponsorship, social media, customer journey; (ii) UGC: online reviews and social media analysis through ANN and sentiment analysis; (iii) Neuroscientific tools, such as eye-tracking, face reader, EEG.
DIGIMK.COM participates in R&D projects such as eWOM_Tur (PN 2015-2017 and GV 2015-2016), and EMOTUR (ULPG).​​​
The EU-funded Erasmus+ project ‘Future-proof your classroom – teaching skills 2030’ aims to develop an innovative blended learning course.
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DIGI_BRAND_CHOICE is granted by the Spanish Ministry of Science and Innovation (2020-2023) with a focus on experimental and neuroscientific analysis in services
Analysis of immersive experiences in the customer journey with neuroscience
Using Immersive Reality in Collaborative Learning
Applied Research with Companies and Public Administration:
Research Tender of the CHAFEA program. European Commission
Avidesa, AIJU, Dirección General de Medios de Comunicación-GV, Radio Televisión Valenciana, Druni, Hasbro, Saez Merino, Vinos D.O. Utiel Requena, Alicer, AItex, IVIE, Asociación Española de Comercio Electrónico, Confederación Valenciana de Comercio, Dirección General de Comercio, Intermarche, Marks & Spencer, Visualis
Agencia Valenciana del Turisme, Air Nostrum, Desarrollo e Innovación Turística-DIT, Turismo Galicia
Bancaja, CAM Obra Social, Cámara de Comercio de Valencia, Caja Rural de Valencia, Conselleria de Educación, Federación de Cooperativas de Crédito.
