VR in marketing



Las futuras fábricas de la realidad





and Analytics


Tourism Marketing

Future teaching skills

Research on the impact of social media on tourism. 

+ Info on the Iberoamerican Network of Tourism Research. 

This ITN Research Consortium funded by the EU, measures subconscious brain processes through virtual reality technologies and neuroscientific tools in consumer decision-making. Two research projects are being developed on Consumer Brand Choice Behavior in virtual commerce (CBCB) and Information Processing on Advertising Stimuli (IPAS)

DIGIMK.COM is a research group of the University of Valencia on Digital Marketing. Research lines: (i) Marketing communications: advertising, sponsorship, social media, customer journey; (ii) UGC: online reviews and social media analysis through ANN and sentiment analysis; (iii) Neuroscientific tools, such as eye-tracking, face reader, EEG.

DIGIMK.COM participates in R&D projects such as eWOM_Tur (PN 2015-2017 and GV 2015-2016), and EMOTUR (ULPG).

DIGI_BRAND_CHOICE is granted by the Spanish Ministery of Science and Innovation (2020-2023) with a focus on experimental and neuroscientific analysis in services

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mixed REality and BRAiN Decision project is chaired by Professor Alcañiz under the Prometeo funding. Aim: Decision making on VR and MX measured using neuroscientific tools


The EU-funded Erasmus+ project ‘Future-proof your classroom – teaching skills 2030’ aims to develop an innovative blended learning course.

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Firms and Public Administrations:

Research Tender of the CHAFEA program. European Commission

Avidesa, Dirección General de Medios de Comunicación-GV, Radio Televisión Valenciana, Druni.,Hasbro, Saez Merino, Vinos D.O. Utiel Requena, Alicer, AItex, IVIE, Asociación Española de Comercio Electrónico, Confederación Valenciana de Comercio, Dirección General de Comercio, Intermarche, Marks & Spencer, Visualis, Agencia Valenciana del Turisme, Air Nostrum, Desarrollo e Innovación Turística-DIT, Turismo Galicia.,Bancaja, CAM Obra Social, Cámara de Comercio de Valencia, Caja Rural de Valencia, Conselleria de Educación, Federación de Cooperativas de Crédito.

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